Luxury Hotel | The Estate by sbe

Global Hotelier Sam Nazarian & Global Business Icon Tony Robbins Partner To Announce The Estate: A Revolutionary Luxury Hospitality & Residential Ecosystem Anchored in the World of Preventative Medicine, AI and Longevity.

This groundbreaking luxury hotel platform has been built by four titans of industry: Sam Nazarian and Tony Robbins are joined by sbe’s partner and global music icon, Marc Anthony, and international strategist Richard Attias.

The Estate will quickly become the largest ecosystem of preventative medicine and longevity in the world featuring 15 global Hotels & Residences and 10 urban preventative medicine and longevity centers by 2030, totaling 25 world-class centers in partnership with Fountain Life.

This is The Estate.

@theestatebysbe

Sam Nazarian

Founder & CEO, sbe

“In 2006 I created SLS Hotels, a brand both relevant and disruptive for the emerging lifestyle industry. Then, lifestyle was ‘access’. Now, luxury is longevity. The Estate will lead with luxury. In 2024, we are disrupting again, by bringing together global market leaders, providing a platform for the best ideas to surface, and giving them scale. We are not building medical hotels – we are building luxury hotels, residences and urban clinics that are differentiated by a commitment to changing people’s lives. I have the honor of working with titans I have always admired, who share the same vision. Tony, Marc and Richard have led globally celebrated careers of excellence and inspiration, rooted in philanthropy and love and I couldn’t be more proud to start this journey with them.”

Tony Robbins

Co-Founder & Investor, The Estate

Tony Robbins, a global entrepreneur, investor, and #1 New York Times bestselling author, is a co-founder and investor in The Estate.

“High-quality preventative medicine has significantly enhanced my own life and I’m thrilled to collaborate with Sam on launching The Estate. By meeting people where they are, we blend a five-star experience with some of the world’s leading experts and offerings in preventative diagnostics and longevity on a global scale.”

Fountain Life

The Estate will lead the luxury hotel industry through its resorts and collection of urban preventative and longevity centers in core markets through partnership with industry leader Fountain Life, the leader in disease detection, prevention and reversal, providing the knowledge, coaching, and therapeutics that can increase vitality and healthspan, and turn back the clock on aging.

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Richard Attias

Investor & Strategic Partner

Richard Attias & Associates (RA&A) is a global strategic communication firm founded by Richard Attias, a leading expert in executing high- impact live experiences, curating influential platforms, and creating unique content.

Marc Anthony

Equity Partner, sbe

Global music icon, Marc Anthony is now a strategic partner in sbe, propelling the multi-vertical hospitality company into its next chapter of growth with HQ. As an equity partner in sbe, the landmark alliance marks the first hospitality venture for Marc Anthony and his entertainment company, Magnus, and signals a major milestone in the continued growth and evolution of sbe as international innovators changing the future of hospitality.

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