Leveraging over two decades of sbe’s expertise and proven success in lifestyle hospitality, we’re redefining richness through experience by turning every hotel space into exceptional hubs for dining, nightlife, and wellness. This comprehensive enhancement not only revitalizes the property but also deeply enriches the guest experience, making every visit memorable and unique.

Put simply, we’re revolutionizing hospitality by building communities and creating meaningful memories through innovating the smart lifestyle experience. The brand name “HQ” is born from the concept that HQ Hotels will be in the heart of the cities they launch in, serving as the “headquarters” for exceptional experiences.

Welcome to Smart Lifestyle.

@hqhotels

Sam Nazarian

Founder & CEO, sbe

“At sbe, we believe in the fundamental value of hotels as places where people make memories and experience wonder. As a global leader for over two decades, we feel uniquely equipped to solve for the unmet needs of the next generation who are eager to engage with culinary excellence and vibrant social spaces that we’ve curated and cultivated with intention. It is such a privilege to have the support of an icon and entrepreneur like Marc Anthony as we embark on this next chapter. We also feel so honored to have established a strategic alliance with the best-in-class team at Wyndham and look forward to bringing The Wyndham Advantage to owners of HQ hotels around the globe.”

Marc Anthony

Strategic Partner, sbe

Global music icon, Marc Anthony is now a strategic partner in sbe, propelling the multi-vertical hospitality company into its next chapter of growth with HQ. As an equity partner in sbe, the landmark alliance marks the first hospitality venture for Marc Anthony and his entertainment company, Magnus, and signals a major milestone in the continued growth and evolution of sbe as international innovators changing the future of hospitality.

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Wyndamm-LOGO

Widely recognized for its OwnerFirstSM approach, Wyndham in recent years has invested more than $275 million in technology, helping deliver industry-first sales, marketing and digital innovations including mobile check-in/check-out, mobile key and more—all while expanding its on-the-ground operational support of hotels.

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Through affiliation with Wyndham’s Registry Collection Hotels, the brand gains access to Wyndham’s best-in-class sales, distribution and technology, along with the industry’s number one hotel loyalty program, Wyndham Rewards.

What Makes HQ Different

Backed by celebrity chefs and rising stars in the culinary space, we provide a unique food and beverage experience that transforms our hotels into sought-after destinations for locals and out-of-towners. With our comprehensive approach and established partnerships through the HQ network, we offer an unparalleled, seamless, and simplified experience for guests and locals alike.

Restaurant & 
Entertainment Brands

HQ will offer a myriad food and beverage offerings ranging from fine dining to the array of brands from Sam Nazarian’s C3 and Nextbite with influential celebrity partners like Sofia Vergara, Dario Cecchini, Iron Chef Masharu Morimoto, Dani García, and Wes Avila; YouTube influencers like Dude Perfect and Matt Stonie; legendary brands like Umami Burger and Soom Soom and additional brands with cult followings. These comprehensive enhancements will not only help hotels revitalize their real estate, but deeply enrich the guest experience, making every visit memorable and unique.

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